- Uefa hands women’s football commercial sales brief to Two Circles until 2030
- Two Circles has sold the sponsorship rights since its initial appointment in 2018
- Uefa now counts Adidas, Amazon and Electronic Arts (EA) among its 11 women’s football partners and is forecasting continued growth in the 2025/30 cycle
- W Euro 2022 was also the most-watched edition of the tournament ever, with a global cumulative live viewership of more than 374 million across 197 territories
Uefa hands women’s football commercial sales brief to Two Circles until 2030
As well as the Women’s Champions League, the sponsorship programme includes marketing rights for Uefa Women’s Euro 2029, the Uefa Women’s Futsal Championship, the Uefa Women’s Under-19 and Under-17 Championships, and the #WePlayStrong marketing platform.
Uefa, European football’s governing body, took the decision in 2017 to sell the commercial rights to its women’s properties separately from the men’s. Two Circles has sold the sponsorship rights since its initial appointment in 2018.
Since then, Uefa now counts Adidas, Amazon and Electronic Arts (EA) among its 11 women’s football partners and is forecasting continued growth in the 2025/30 cycle. Women’s Euro 2022 was also the most-watched edition of the tournament ever, with a global cumulative live viewership of more than 374 million across 197 territories.
During the 2021/25 cycle, Uefa centrally distributed media rights for the Women’s Champions League for the first time, with the 2023 final becoming the competition’s most-watched final of all time, attracting 5.1 million live viewers.